Privacy Matters-Reference-Cited by-同舟云学术

Privacy Matters

Published:2024-05-13 Issue: Volume: Page:167-184
ISSN:2327-5502
Container-title:Advances in Marketing, Customer Relationship Management, and E-Services
language:
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Author:

Singh Bhupinder¹^ORCID,Jain Vishal¹^ORCID,Kaunert Christian²^ORCID,Dutta Pushan Kumar³^ORCID,Singh Gursahib⁴

Affiliation:

1. Sharda University, India

2. Dublin City University, Ireland

3. Amity University, Kolkata, India

4. K.R. Mangalam World School, Greater Noida, India

Abstract

The proliferation of e-commerce platforms has provided customers with a level of convenience never seen before, but it also raises serious questions about how sensitive consumer data is protected. This chapter explores the complex interplay between two emerging technologies, AI and blockchain, with the goal of strengthening consumer data protection on e-commerce platforms. It examines innovative and forward-thinking solutions that handle the complexities of data governance as well as the changing legal aspects of the e-commerce industry by exposing the numerous difficulties and challenges that occur in this confluence. The protection of consumer data is one of the biggest issues facing e-commerce. The combination of blockchain technology and artificial intelligence (AI) acts as a lighthouse, pointing the way for the e-commerce sector toward a more transparent, safe, and morally upright future.

Publisher

IGI Global

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