Abstract
This chapter addresses the challenges posed by cultural differences in a global context. It examines the multifaceted dimensions of cultural differences and their impact on international business environments. It also discusses individual factors affecting the process of adaptation whilst emphasising the role of socialisation. Moreover, it examines the adaptation process through the lens of the position profile, offering insights into the specific challenges and requisites for successful integration. It further analyses the dynamic relationship between national and corporate cultures whilst explaining how these intertwined forces shape organisational strategies, operations, and interactions on the international stage. By exploring the advantages and disadvantages of cultural differences, strategic approaches to mitigate conflicts are suggested. Ultimately, the chapter equips readers with practical insights, tools, and frameworks that are crucial for devising adaptive internationalisation strategies in an increasingly interconnected global environment.