Affiliation:
1. Graphic Era University, India
Abstract
Environmental, social, and governance (ESG) investment has become eminent among ethical and sustainable investors as the financial landscape changes. Socially responsible asset preservation and expansion are essential for salaried employees who have built wealth over their careers. The study examines how the perceived usefulness of Robo-advisors mediates the relationship between financial literacy and ESG investment practices among salaried people. The correlation between the rise in financial literacy and the adoption of ESG investments highlights the necessity for focused educational programs to improve financial literacy through Robo-advisors among salaried people. Financial institutions, policymakers, and educators seeking to improve financial well-being and promote sustainable investment practices in a dynamic financial landscape can benefit from finance and ESG investing findings.
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