Enhancing SME Internationalization and Digitalization Through Candidate Elimination Algorithms

Abstract

This chapter explores the potential of candidate elimination algorithms in facilitating the internationalization and digitalization of small and medium-sized enterprises (SMEs). By focusing on their application in real-time marketing on social media platforms, SMEs can gain valuable direction for optimizing their marketing campaigns. Leveraging advanced algorithms becomes imperative for SMEs to remain competitive in today's digital age. The chapter delves into the integration of candidate elimination algorithms into the overarching rule base governing marketing strategies. Through an in-depth analysis of existing literature and empirical studies, the efficacy of these algorithms in enhancing SME marketing performance and global expansion is evaluated. The research aims to provide SMEs with actionable insights on utilizing candidate elimination algorithms to improve their internationalization and digitalization endeavors, thereby contributing to the literature on SME transformation and digital marketing strategies.