The Ethical Implications of AI-Powered Personalization in Hospitality and Tourism-Reference-Cited by-同舟云学术

The Ethical Implications of AI-Powered Personalization in Hospitality and Tourism

Published:2024-06-30 Issue: Volume: Page:103-122
ISSN:2475-6547
Container-title:Advances in Hospitality, Tourism, and the Services Industry
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Author:

Mooi Kwong Anthony Tee¹^ORCID,Omar Shida Irwana²^ORCID,Nur Aliah Mansor¹^ORCID

Affiliation:

1. Universiti Tunku Abdul Rahman, Malaysia

2. Universiti Sains Malaysia, Malaysia

Abstract

The hospitality and tourism industries are revolutionized by AI-powered personalization, enhancing guest experiences and boosting revenue. However, this advancement raises ethical concerns, notably around data privacy, transparency, guest consent, and potential algorithmic discrimination. This chapter discusses these issues, focusing on how algorithmic bias affects inclusivity in travel. It proposes mitigation strategies such as ethical frameworks, robust data security, and user control over personal information. Addressing bias through diverse datasets and human oversight is emphasized. The future of AI in hospitality requires balancing personalization with ethical considerations. Recommendations for stakeholders aim to ensure a responsible, sustainable future for AI-driven travel experiences.

Publisher

IGI Global

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