Affiliation:
1. Sharda University, India
2. Dublin City University, Ireland
Abstract
The luxury hospitality renowned for its firm commitment to providing exceptional service and indulgent experiences has long been a hallmark of opulence and refinement. As the metaverse gains momentum and recognition, a new dimension of luxury is introduced that fuses the tangible and intangible, the physical and digital to create immersive encounters that resonate deeply with discerning guests. Also, some guests may still prefer traditional in-person experiences, so luxury hotels would need to strike a balance between offering both virtual and physical options. So, the use of AI and data analytics to tailor guest experiences raises concerns about potential discrimination and bias. This chapter explores the provide hospitality professionals with a roadmap to harness the power of emerging technologies, steering the industry towards personalized guest experiences, operational excellence and accelerated revenue growth.