Future Trends

Abstract

The chapter investigates the ways in which artificial intelligence (AI) is driving innovation, improving personalization, and forecasting consumer behavior in service marketing. More personalized and engaging consumer experiences are being produced by AI technology like voice-activated systems and augmented reality. By using advanced data analytics and automation, the integration of AI into service marketing also improves efficiency and quality of service. But the broad use of AI poses serious ethical problems, especially with regard to bias and privacy. It is imperative to tackle these concerns in order to optimize the advantages of AI while upholding customer confidence. Businesses may successfully navigate the changing service marketing landscape and provide their customers with superior and reliable experiences by implementing AI-enhanced strategies and adhering to ethical norms. In order to maintain growth and competitiveness in the dynamic market, this study emphasizes the significance of striking a balance between ethical concerns and technological innovation.