Affiliation:
1. Chandigarh University, India
Abstract
The aim of this chapter is to demonstrate influence of eco-friendly practices exercised by hotels on consumers hotel selection decision. The study sheds light on the intricate dynamics of consumer purchasing behavior towards eco-friendly hotels. Through an in-depth examination of various eco-friendly practices exercised by hotels, this chapter illuminates the evolving landscape of consumer preferences and the pivotal role that environmental considerations play in shaping their decisions. The findings highlight a paradigm shift wherein consumers increasingly prioritize sustainability as a key criterion when evaluating hotel options. From energy-efficient technologies and water conservation measures to waste reduction strategies and eco-certifications, hotels are leveraging a myriad of practices to minimize their environmental footprint and appeal to environmentally conscious travelers. In conclusion, “Green Choices: The Impact of Eco-Friendly Hotel Practices on Consumer Decision-Making” illuminates the power of sustainability in shaping consumer behavior and hotel operations alike
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