AI and Data Analytics for Market Research and Competitive Intelligence

Abstract

AI and data analytics have revolutionized the field of market research and competitive intelligence. This chapter explores the multifaceted applications of AI and data analytics in gathering, analyzing, and deriving actionable insights from data sources to gain a competitive edge in the business landscape. It delves into various techniques, such as natural language processing, machine learning, and predictive analytics, showcasing how they empower organizations to make informed decisions, anticipate market trends, and outperform competitors. Furthermore, this chapter highlights the ethical considerations and challenges associated with AI-driven market research and competitive intelligence. In an era driven by data, AI emerges as an indispensable tool, enabling businesses to thrive in a dynamic and competitive marketplace.