Affiliation:
1. Atilim University, Turkey
Abstract
The integration of many technologies has led to the emergence of a rapidly evolving discipline known as ‘AI-driven data analytics.' This enables both information scientists and organisational managers to effectively derive practical insights from intricate datasets by using machine learning algorithms, natural language processing, and data mining techniques. This encompasses an examination of machine learning algorithms and their function in revealing patterns and associations in data, along with the importance of natural language processing in extracting insights from unstructured textual data. AI-powered data analysis and visualisation and facilitates predictive analytics—all while augmenting the transmission of intricate data via interactive visual representations—are analysied. This chapter presents a thorough examination of the transformational potential of artificial intelligence (AI) in the field of data analytics. It highlights the dynamic characteristics of AI and emphasises the boundless opportunities it presents in the contemporary digital era.