An Investigation of the Relationship Between Employee Perception of Corporate Citizenship Behaviour and Organisational Sustainability

Abstract

Corporate greening practices such as measures to reduce pollution emission, management of waste, use of green technologies, sustainable reporting, consuming removable energy sources, implementation of ISO environment management certification, auditing, etc. are required for sustainability. A lot of studies of stakeholder perceptions of corporate responses towards societal concerns are mostly from the point of view of marketing, existing or prospective customers, and industry at a large, but the employee's aspects is most neglected. This chapter investigates the employee's perception of corporate citizenship (CC) and organisational sustainability and also the interrelationship of these variables.