Affiliation:
1. Kristu Jayanti College (Autonomous), India
2. Christ University, India
3. Christ King High School, India
Abstract
Consumer engagement is identified as a catalyst for positive environmental impact in the context of sustainable packaging. It probes into three fundamental aspects collectively contributing to forming a conscientious community: packaging transparency and labelling, consumer education, and packaging as a narrative medium. Education promotes advocacy for sustainability, transparent labelling enables individuals to make informed decisions, and packaging narratives establish emotional connections. Collectively, they facilitate a transition towards conscientious consumption. The potential for improved environmental impact of packaging is further enhanced by the collaborative efforts of consumers and brands, which can shape corporate strategies and contribute to preserving the planet.