Affiliation:
1. International University of Business Agriculture and Technology, Bangladesh
2. Daffodil Institute of IT, Bangladesh
Abstract
This study examines the role and importance of Artificial Intelligence assistants in transforming tour and travel operations, with the goal of investigating their purpose. AI assistants, utilizing machine learning algorithms and natural language processing, are revolutionizing the way tour and travel companies engage with customers, optimize operations, and make informed decisions. The methodology entails harnessing AI technology to create chatbots, virtual assistants, and predictive analytics tools customized to the industry's specific requirements. Although AI assistants offer advantages, they may encounter constraints such as accuracy challenges, reliance on data integrity, and ethical concerns related to privacy and bias. Recognizing these constraints while capitalizing on the revolutionary capabilities of AI assistants is crucial for tour and travel companies to fully utilize their worth and remain competitive in the changing industry environment.