Potential of Business Intelligence and Analytics on the Performance of Tourism and Hospitality Companies

Abstract

Nowadays, making the right business decisions is crucial for companies. With the enhancements in connectivity, data accessibility has been expanding rapidly. Information is meaningful, data and business intelligence (BI) turn data into information to support the decisions of persons or companies with the purpose of efficiency and effectiveness increasing. However, selecting the right BI system which can be adopted perfectly by a business is an important issue which still needs further studies. The given study comprises the literature review which focuses on BI and analytics, and it continues to study the structure of a BI system and the effects such systems may cause. The findings contribute to a better comprehension of BI and more efficient feedback from BI systems by choosing the right ones. The future collaboration between BI and artificial intelligence (AI), also BI and sustainability goals, are further given topics in this study