Affiliation:
1. Universiti Tunku Abdul Rahman, Malaysia
Abstract
Malaysia's smart tourism framework is a collaborative and visionary strategy designed to revolutionize the country's tourism industry. It focuses on key elements, including robust digital infrastructure, data-driven personalization, eco-friendly transportation, and cultural preservation. Through strategic partnerships and continuous monitoring using key performance indicators, the framework aims to create a sustainable, competitive, and inclusive smart tourism ecosystem. This approach promises increased revenue, job opportunities, and enriched visitor experiences while safeguarding Malaysia's natural and cultural heritage in the digital age.