Smart Tourism Experience and Responsible Travelers' Behavior

Author:

Aarabe Mourad1ORCID,Ben Khizzou Nouhaila1,Alla Lhoussaine2ORCID,Benjelloun Ahmed1

Affiliation:

1. National School of Business and Management of Fez, Morocco

2. National School of Applied Sciences of Fez, Morocco

Abstract

The research on smart tourism experiences that take into account the responsible behavior of travelers is booming. The relationship between the development of memorial consumer experiences and the promotion of responsible consumer behavior is a highly sought-after area of research. This is especially true regarding the potential use of emerging technology solutions to enhance tourism services, improve customer smartness, predict responsible behavior, and increase customer satisfaction and loyalty. The purpose of this research is to investigate how the advancement of smart tourism experiences can promote responsible behavior among customers of tourism businesses and destinations. This chapter presents a systematic review of the literature on the interaction between tourism experience and responsible traveler behavior in the context of the transformation of responsible tourism through digital platforms.

Publisher

IGI Global

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