Leveraging AI for Branding Strategy in Service Marketing of Hotels

Abstract

The hospitality industry is rapidly evolving, with artificial intelligence (AI) emerging as a transformative force in service marketing and branding. This chapter delves into the integration of AI technologies in the branding strategies of hotels, highlighting how AI can enhance guest experiences, streamline operations, and strengthen market positioning. The authors explore various AI applications, including personalized guest services, dynamic pricing, customer relationship management (CRM), and marketing automation. Additionally, they examine AI-powered tools for customer service, such as chatbots and virtual assistants, which provide 24/7 support and maintain consistent brand messaging. The chapter also covers the optimization of operational efficiencies through AI-driven predictive maintenance and energy management, as well as advanced techniques in brand monitoring and reputation management. Through detailed case studies and practical insights.