Exploring the Role of AI-Powered Virtual Assistants in Optimizing Self-Service Experiences for Customers Within the Service Sector-Reference-Cited by-同舟云学术

Exploring the Role of AI-Powered Virtual Assistants in Optimizing Self-Service Experiences for Customers Within the Service Sector

Published:2024-07-26 Issue: Volume: Page:225-238
ISSN:2327-5502
Container-title:Advances in Marketing, Customer Relationship Management, and E-Services
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Author:

Ansari Amjad Imam¹^ORCID,Singh Amrik¹^ORCID,Pattanaik Subhra²^ORCID,Patnaik Ritwik³^ORCID,Suryawanshi Utkarsh⁴^ORCID

Affiliation:

1. Lovely Professional University, India

2. Siksha ‘O' Anusandhan, India

3. Shree Guru Gobind Singh Tricentenary University, India

4. Savitribai Phule Pune University, India

Abstract

Artificial intelligence (AI)-powered virtual assistants (VAs) that provide customers with effective and customized self-service experiences have completely transformed a number of industries, most notably the service industry. This study examines how AI-powered virtual assistants can improve consumer interactions in the service industry. The chapter first explores the basic ideas behind artificial intelligence (AI) and virtual assistants, explaining how AI algorithms help virtual assistants understand, pick up on, and adjust to human requests and actions. It then looks at how important self-service experiences are in today's service environment, emphasizing how consumers are becoming more and more interested in rapid, easy, and customized fixes.

Publisher

IGI Global

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