Investigating Acceptance to Conversational Artificial Intelligence

Abstract

Artificial intelligence (AI) is predicted to revolutionize most industries in the next few years. This has resulted in a surge in research interest in AI. However, there is a lack of research in the adoption of conversational AI and factors influencing its acceptance. This chapter presents qualitative research exploring perceptions and acceptance of Vietnamese people to conversational AI. Participants of various careers, such as doctors, educators, and content creators, participated in in-depth interviews to share their experiences. Findings show that people are generally more receptive towards using conversational AI in their personal lives, but very skeptical towards the application of it in their work, due to price value, the uncertainty of its performance, and anthropomorphism. People in creative industries appear to be more inclined to use conversational AI if it has a higher level of anthropomorphism. Based on these findings, suggestions for conversational AI businesses and entrepreneurs are proposed.