“Embracing Digital Transformation”

Abstract

This chapter highlights digital marketing with special reference to wholesalers and retailers marketing specifically moving from website or email marketing to advanced marketing using artificial intelligence. They also discuss how such new technologies as AI, data analytics can be applied in a community. of electronic commerce has also impacted customer relations and business activities in a remarkable manner. From the analyzed text, one can conclude that the current trends are in omnichannel marketing, personalization, augmented reality, and virtual reality technologies. It ensures the transfer of information and skills on matters: data security, privacy concerns, organizational cultural transformation, among others. The chapter also illustrates how the following can be applied as a way of competitiveness improvement. This includes predictive analytics, artificial in inventory and supply chain, and digital identity. The curriculum also emphasizes the idea that marketing cannot be unethical, and that the notion of sustainability has to be discussed in the context of Internet age.