Affiliation:
1. VIPS, India
2. University of the Cumberlands, USA
3. Manav Rachna Institute of Research and Studies, India
Abstract
In today's data-driven business landscape, the strategic utilization of analytics has become paramount for organizations seeking to gain a competitive advantage and drive business value. This chapter explores the transformative potential of leveraging analytics strategies to extract insights, make informed decisions, and propel organizational growth. The authors delve into various facets of analytics, including descriptive, diagnostic, predictive, and prescriptive analytics, elucidating their roles in uncovering trends, understanding customer behavior, and optimizing operations. Additionally, they examine the importance of data quality, governance, and ethics in ensuring the reliability and integrity of analytics initiatives. Through real-world case studies and examples, they illustrate how organizations across industries harness analytics to enhance decision-making, innovate products and services, and differentiate themselves in the marketplace. Moreover, they explore emerging trends and technologies shaping the future of analytics.
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