Affiliation:
1. Banaras Hindu University, India
2. MSMSR, Mats University, Raipur, India
3. Amity University, Gurugram, India
Abstract
The metaverse holds immense potential to transform the event industry, seamlessly blending augmented reality, virtual reality, and internet-based platforms to deliver captivating and engaging experiences. This proposal delves into the profound impact of the metaverse on event organization and participation, showcasing the success of platforms such as Decentraland and Roblox in hosting virtual events. The study explores the various factors that impact the adoption of metaverse, such as performance expectations, ease of use, social influence, and facilitating conditions. The findings highlight the significance of technology that is easy to use, a strong infrastructure, and making use of social networks. This research provides valuable insights for event organizers to improve consumer engagement and adoption rates, ultimately integrating the metaverse into the event industry.
Reference52 articles.
1. A Technology Acceptance Model Survey of the Metaverse Prospects
2. Akour, I. A., Al-Maroof, R. S., Alfaisal, R., & Salloum, S. A. (2022). A conceptual framework for determining metaverse adoption in higher institutions of gulf area: An empirical study using hybrid SEM-ANN approach. Computers and education: artificial intelligence, 3, 100052.
3. The determinants of Gen Z’s metaverse adoption decisions in higher education: Integrating UTAUT2 with personal innovativeness in IT.;A. S.Al-Adwan;Education and Information Technologies,2023
4. Unveiling the Metaverse: A survey of user perceptions and the impact of usability, social influence and interoperability
5. The Moderating Role of Personal Innovativeness in Tourists’ Intention to Use Web 3.0 Based on Updated Information Systems Success Model