Then, Now, and Hereafter of Customer Engagement-Reference-Cited by-同舟云学术

Then, Now, and Hereafter of Customer Engagement

Published:2024-02-19 Issue: Volume: Page:178-203
ISSN:2327-5502
Container-title:Advances in Marketing, Customer Relationship Management, and E-Services
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Author:

Syama K. S.¹,George Sneha Rose²,Edward Manoj²,Shojaei Alireza Shabani³

Affiliation:

1. School of Management, College of Engineering Trivandrum (CET), India

2. School of Management Studies, Cochin University of Science and Technology, India

3. School of Economics and Management, University of Porto, Portugal

Abstract

This chapter presents an overview of customer engagement literature and scientifically maps the research areas based on 878 articles sourced from leading journals from 2005 to 2021. Using the Web of Science database and bibliometric analysis, research articles on customer engagement were extracted to uncover the topic's thematic evolution and key research areas. Furthermore, the study uncovers the most CE publishing journals, principal authors, three fields plot, and most cited articles through scientific investigation and visualization of the scholarly customer engagement research in the R program. Overall, the findings of the study provide a holistic understanding of customer engagement, illustrate the topic's conceptual structure, and reveal key directions for future research in academia and industry.

Publisher

IGI Global

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