Affiliation:
1. PSNA College of Engineering and Technology, India
2. CVS Health, USA
3. Prestige Institute of Management and Research, India
4. Dhaanish Ahmed College of Engineering, India
Abstract
The information age, with the usage of big data, has created opportunities for smart marketing systems. Marketing data intelligence systems accelerate product innovation and growth strategies with the information obtained from the data mining techniques about the marketing stakeholders. The implementation and adaptation of creative, intelligent technologies aid marketers in speedy decisions and sustainable competitive strategies to gain a competitive advantage in the market that would help the organization's sustenance over the long term. This chapter explains marketing intelligence, its quotient, relevant theories, evolution, framework, the transformation of marketing intelligence systems from digital marketing to social engineering, the tools of marketing intelligence, and the benefits of marketing intelligence.
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