Affiliation:
1. Chandigarh University, India
Abstract
Artificial intelligence is revolutionizing various industries, including travel, education, health, and investment. Robo advisory models (RAs) have increased assets under management (AUM) due to price, transparency, and competitiveness. Although not widely used, robo-advisors are becoming more cost-effective than traditional human advice services. This study explores the current state of robo-advisors and their potential to transform wealth management by facilitating effective decision-making processes and introducing a new era of financial advising services.