Understanding Entrepreneurial Motivation Through Qualitative Study

Author:

Ouintejgal Khalid1ORCID,Cherradi Laila2

Affiliation:

1. Ibn Zohr University, Morocco & National School of Business and Management, Agadir, Morocco

2. Ibnou Zohr University, Morocco

Abstract

This chapter aims to cover entrepreneurial motivation as a key component of the emerging field of entrepreneurship, particularly through studies developed using qualitative methods. It indicates how qualitative methods particularly contribute to the understanding of entrepreneurial motivation through examples drawn from previous publications. A synthesis of seven papers on this topic, based on qualitative research methods is presented. The chapter subsequently presents some implications and contributions of qualitative research methods on entrepreneurial motivation study.

Publisher

IGI Global

Reference72 articles.

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4. An Ethnographic Study on Female Entrepreneurship in Patriarchal Structure;O.Azam;Motivation and Challenges An Ethnographic Study on Female Entrepreneurship in Patriarchal Structure : Motivation and Challenges,2023

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