Augmented Reality, a Tool to Enhance the Visitor Tourism Experience in Ecotourism-Reference-Cited by-同舟云学术

Augmented Reality, a Tool to Enhance the Visitor Tourism Experience in Ecotourism

Published:2024-02-23 Issue: Volume: Page:99-116
ISSN:2475-6547
Container-title:Advances in Hospitality, Tourism, and the Services Industry
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Author:

Rafi Arslan¹^ORCID,Rehman Mohsin Abdur²^ORCID,Awan Ammara³^ORCID,Rather Raouf Ahmad⁴

Affiliation:

1. Department of Marketing, UWA Business School, University of Western Australia, Perth, Australia

2. Department of Marketing, Management and International Business, Oulu Business School, University of Oulu, Oulu, Finland

3. Faculty of Management Sciences, GIFT University, Gujranwala, Pakistan

4. Independent Researcher, India

Abstract

The advent and rapid growth in new digital technologies, every industry is going through transformation. More specifically, augmented reality (AR) in tourism context has been progressing. With this growth, AR potentially could shape visitor tourism experience (VTE) in Eco-tourism (ET). For this purpose, the present chapter focuses on understanding the current state of the literature on AR and VTE within a broader context of ET. By following a systematic literature review approach, we selected and analyzed the full text of 31 peer-reviewed journal articles to synthesize theoretical, contextual, and methodological choices of the extant literature. Moreover, this chapter highlights the key elements of how AR could potentially be a tool to enhance VTE. Finally, the authors present the future research agenda on AR and VTE within ET context.

Publisher

IGI Global

Reference54 articles.

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