Affiliation:
1. Universitas Medan Area, Indonesia
Abstract
This book chapter explores current trends in cultural and heritage tourism in the context of sustainable tourism. This chapter examines the importance of preserving and promoting the cultural heritage of a country for tourism sustainability and socioeconomics. It aims to provide insight into how cultural tourism and cultural heritage contribute to sustainable tourism development as well as strategies for developing culturally and historically responsible tourism. This research uses a comprehensive review of existing literature, case studies, and expert insights to analyze the current state of cultural and heritage tourism. Explore emerging trends such as experiential tourism, and digital innovation in cultural interpretation. In addition, this study examines the role of stakeholders, including government, local communities, tourism businesses, and tourists, in promoting sustainable cultural and heritage tourism practices.