Destination Marketing Within the Scope of Bleisure Tourism

Abstract

In this context, destination marketing and development strategies are of critical importance to effectively leverage the potential of bleisure tourism. Effectively promoting tourist attractions in different regions of the world and developing activities that can attract bleisure tourists can enhance the country's competitiveness in this field. The aim of this study is to focus on the growth of bleisure tourism in Turkey and examine destination marketing and development strategies along with local opportunities. While evaluating the opportunities Turkey offers for bleisure tourism, the study also discusses the sector's future growth potential. It examines how Turkey is preparing to become more competitive in bleisure tourism and provides insights into the impact of this trend on the country's tourism industry. In this context, the study aims to make a significant contribution to the growth of bleisure tourism in Turkey and aims to provide practical guidance to researchers, businesses, and tourism professionals.