Affiliation:
1. Amity University, Noida, India
2. State Institute of Hotel Management, India
Abstract
Bleisure, a term given to a combination of business and leisure into one trip, has become popular in recent years. This trend reflects a paradigm shift in the traditional dichotomy between work and leisure. Due to the novel nature of the concept many researchers have studied the bleisure travel experience and marketing practices to ensure maximum return for the travel industry. However, a gap in the literature was noticed that relates to the historical evolution of travel trends, tracing the roots of modern tourism and business travel. This chapter aims to provide insights into the cultural, economic, and technological catalysts that have fostered the rise of bleisure travel. The study aims to explore how societal changes, technological advancements, and economic shifts have shaped the way people travel for both business and leisure. The study uses secondary data for analysing the concept from published research papers, journal articles, published articles in the magazines and newspapers.
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