Affiliation:
1. Universal AI University, India
Abstract
The purpose of this study is to determine customers' attitudes toward financial technology in the banking sector based on challenges and impacts. Therefore, the study aims to develop hypotheses that relate to the challenges and impact of financial technology on customer attitudes. The survey instrument was sent to 200 customers in the banking sector. Overall, 182 valid responses were found suitable for the study with a 91.00% response rate. Statistical analyses were conducted to ensure the reliability and validity of the questionnaire. A structural equation modeling technique has been used to test the research hypothesis using AMOS 21 software. Consumer sentiments are positively affected by financial technology's global recognition, leading to an increased desire to use these innovative financial services. The findings of this study have practical implications for both the banking sector and the broader financial technology landscape, which may provide valuable insights for policymakers, practitioners, and researchers.