Integrating Community Interest and Neighbor Semantic for Microblog Recommendation

Abstract

As a typical characteristic of microblog information, short text length makes a microblog recommendation hard for new users. Moreover, user cold start makes it difficult to explore accurately the interests of microblog users. Therefore, the authors proposed a microblog recommendation model that integrates both of the users' interest from their communities and the semantic from their neighbors' microblogs. Based on the Kullback-Leibler (KL) language model, the proposed model estimated an interest-based language model and a microblog-based language model. Specifically, the interest-based language model was estimated based on both of the user's word set of interest and that of their community interest. Meanwhile, the microblog-based language model was estimated by combining the word set of a microblog, the neighbor semantic, and the microblog set. Real data from Sina Weibo was crawled to evaluate recommendation performance. Results showed that the proposed model outperforms state-of-art models significantly.