Factors Influencing Member Satisfaction With Cooperation in an Agro-Industrialized Union

Abstract

As a new form of agricultural organization, agro-industrialized unions (AIUs) have shown strong effectiveness. Based on data from Hebei Province in China, the triple-hurdle model was used to analyze the impact of the governance structure and perceived interests on satisfaction from three stages. The main findings are: (1) Satisfaction with the AIU was affected by the governance structure and perceived interests. The former significantly impacted the final satisfaction, whereas the latter had significantly positive effects in all three stages. (2) Among the perceived interest factors, operating ability, interest sharing, and risk defense influenced attitude to whether performance had improved. (3) Attitude toward satisfaction was affected by the perceptions of operating ability and benefit sharing, whereas the overall satisfaction was influenced by benefit-sharing and risk-defense ability. Policy recommendations were suggested to strengthen the close bonds among AIU members at last.