Applying KANO Model for Users’ Satisfaction Assessment in E-Learning Systems

Abstract

Many projects fail due to lack of product development to meet customer needs, leading to a waste of organizational resources and non systematic creation of products. Understanding user behavior and the effective management are key elements in the competitive knowledge-based economy. One of the outlets for knowledge-based economy is e-learning, facilitating education using information technology (IT) infrastructure, which plays an important role in today’s virtual world breaking distance and time obstacles. The purpose of this study is to probe e-learning users’ satisfaction attributes having noticeable impacts on enhancing instruction paradigm. Therefore, using two concepts of asynchronous learning and KANO model, the authors conduct a survey on user satisfaction in e-learning educational centers in Iran via interviews. Five satisfaction factors are pedagogical regulation, user characteristics, user interface, ICT infrastructures, group interactivity, and content. A questionnaire is proposed based on KANO concept and samples are collected. The statistical analyses are worked out on questionnaires applying Statistical Package for the Social Sciences (SPSS) software package. The results show that group interaction and user interface have high satisfaction level while content and infrastructures are the effective factors of dissatisfaction.