Using Web Surveys for Psychology Experiments

Abstract

This chapter provides readers with a practical guide about how to use commercial Web survey systems for Internet research. The authors frame their approach in terms of stages in the online research process: (1) ideation, (2) implementation, (3) distribution, (4) collection, (5) analysis, (6) dissemination, and (7) retention. Although they focus on implementing psychology experiments, many of their guidelines also apply to survey research. The authors draw parallels between applied (i.e., therapeutic intervention) and basic online research. One conclusion is that there are many methodological, ethical, and technological issues associated with each stage in the online research process. A second conclusion is that their approach benefits both researchers and participants. Future online researchers should modify the analysis and guidelines in light of the contemporary literature.