Research and Analysis of Influence Maximization Techniques in Online Network Communities Based on Social Big Data

Author:

Hou Jun1ORCID,Chen Shiyu2,Long Huaqiu3,Li Qianmu2

Affiliation:

1. Nanjing Vocational University of Industry Technology, China

2. Nanjing University of Science and Technology, China

3. Wuyi University, China

Abstract

Recent years, many online network communities, such as Facebook, Twitter, Tik Tok, Weibo, etc., have developed rapidly and become the bridge connecting physical social world and virtual cyberspace. Online network communities store a large number of social relationships and interactions between users. How to analyze diffusion of influence from these massive social data has become a research hotspot in the applications of big data mining in online network communities. A core issue in the study of influence diffusion is influence maximization. Influence maximization refers to selecting a few nodes in a social network as seeds, so as to maximize influence spread of seed nodes under a specific diffusion model. Focusing on two core aspects of influence maximization, i.e., models and algorithms, this paper summarizes the main achievements of research on influence maximization in the computer field in recent years. Finally, this paper briefly discusses issues, challenges and future research directions in the research and application of influence maximization.

Publisher

IGI Global

Subject

Strategy and Management,Computer Science Applications,Human-Computer Interaction

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