Affiliation:
1. Federal University of Technology, Minna, Nigeria
Abstract
Studies have revealed that children constitute more than one-third of the world's population and half of the world's population is under the age of 25. In the age of globalization, media institutions and services are controlled by the market forces. Critically speaking, media institutions have not lived up to their expectations towards child rights advocacy and development. This chapter discusses the plight of children in Africa. It argues for the child rights advocacy as well as discusses the challenges and constraints that hinder the media from performing their role adequately. It concludes that the mass media plays an important role in promoting and sustaining the child rights advocacy. The chapter recommends that all media houses must strive to live up to the expectations of the people no matter the constraints and challenges that might stand in their way.
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