Abstract
This chapter looks at the entire event study project from start to finish. It looks behind the scenes of some of the research design decisions and discussions behind the research article on toy recalls and talks about the process and some challenges faced. This provides, briefly, an overview of an event study project. The overview provides some insight into how it is easier than some other methods and shows how it can be challenging in several ways. The chapter provides insight into some of the design considerations and reasons why the study looks the way it does. It gives insight into the ‘what' of the actions required in an event study and the sequence of steps taken.