Reverse Logistics in E-Retaling

Abstract

Consumers mostly prefer internet for reasons such as accessing product immediately, convenience, time saving. However buying products without observing physically causes some troubles. This situation results in return of the purchased product. The return process that is going to be experienced by the customer who wants to return or change his/her product is important for the companies. Managing return process without troubles is going to affect loyalty, satisfaction, revisiting, repurchasing, consumers messages, which are going to be get across to his/her environment. Because of these reasons, it is imperative for the companies to pay attention to the reverse logistic activities that they will undertake for the end consumers. The aim of this chapter is to indicate the importance of reverse logistics in e-retailing.