Approaches to Sustainable and Responsible Entrepreneurship

Abstract

Nowadays, sustainable and responsible entrepreneurship seem to represent the most important goals targeted by the economic business environment at a worldwide scale. In addition, creativity, innovation, and intellectual capital are seen as drivers for organizational performance, particularly in the context of ensuring the right balance in terms of market competition, in the quest for retaining different forms of competitive advantages. Nonetheless, although the general vision of maximizing profit, in the case of producers, and of enhancing satisfaction, in the case of consumers, still governs the economic rules specific to any marketplace, there is a general concern for the future generations, as well as ecology and environmental wellbeing. Under these circumstances, at least for now, all the answers seem to lie in the entrepreneurs' ability to act much more mature, liable, competent, proficient, and efficient, while managing at a higher and improved level of performance their business operations.