Rise and Fall of Digital Activism in Mexico From 2000-2019

Abstract

Political activism is more alive than ever. After the scandal of Facebook and Cambridge Analytica, online social media platforms restricted the distribution of content to privacy laws. But populism disruption in many countries fosters political discontent. Online protests and everyday claims are rising. Add to this context environmental problems and an absence of an ideological framework. All these conditions foster the use of digital activism. But this field of research has studied single cases, losing connections with societies and history. The aim of this chapter is to explain the evolution of digital activism in a long period of time. To achieve such purpose, the author analyzes 11 Mexican events that took place from 2000 to 2019 and provide a classification framework to understand how digital activism transforms over time.