Effects of Internet on Tourism Marketing-Reference-Cited by-同舟云学术

Effects of Internet on Tourism Marketing

Published:2020 Issue: Volume: Page:42-70
ISSN:1935-2700
Container-title:Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage
language:
Short-container-title:

Author:

Uğur Nihan Garipağaoğlu¹^ORCID

Affiliation:

1. İstanbul Medeniyet Üniversitesi, Turkey

Abstract

The purpose of this study is to search for the difference between traditional marketing and electronic marketing on tourism. The data is based on empirical researches and literature reviews. The study is based on descriptive analysis. An overview of this study indicates that hotels and mostly visitors prefer to use an online reservation system and online travel agencies. This study provides tourism suppliers with ways to use electronic marketing and communication with visitors. Also, tourism suppliers are able to prepare marketing strategies based on visitor choice to use while travel planning.

Publisher

IGI Global

Reference81 articles.

1. Traditional Marketing Not Ready for the Junk Heap Just Yet.;A.Barlow;PR News,2005

2. Bhasin, H. (2019). Marketing91. Marketing Management. Promotional mix – What are the different types of promotions? Retrieved from https://www.marketing91.com/promotional-mix/adresinden alındı

3. Bogdanovych, A., Berger, H., Simoff, S., & Sierra, C. (2006). Travel agents vs. online booking: Tackling the shortcomings of nowadays online tourism portals. Information and communication technologies in tourism 2006, 418-428.

4. Progress in information technology and tourism management: 20 years on and 10 years after the Internet—The state of eTourism research

5. Chaffey, D., Chadwick, F. E., Johnston, K., & Mayer, R. (2000). Internet Marketing: Strategy, Implementation and Practice. London, UK: Pearson Education Limited.

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Excellence and Customer Delight in Services Marketing;International Journal of Business Strategy and Automation;2021-10