Impact of Mobile Technology to Enhance the Customer Service Experience in SME Hotels-Reference-Cited by-同舟云学术

Impact of Mobile Technology to Enhance the Customer Service Experience in SME Hotels

Published:2022 Issue: Volume: Page:1-22
ISSN:2327-5502
Container-title:Disruptive Innovation and Emerging Technologies for Business Excellence in the Service Sector
language:
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Author:

Chithradevi Sajan Narayanan¹,Nadda Vipin¹^ORCID

Affiliation:

1. University of Sunderland, London, UK

Abstract

The aim of the chapter is to analyze the impact of mobile technology to enhance the customer service experience in the SME hotel sector. Most of the hotels use their mobile-enabled websites and third-party mobile platforms for supporting customer activities including booking and payment. They offer Wi-Fi services to their customers during their stay. Mobile technology-enabled applications have helped their customers to make online hotel bookings more easy and convenient as it helps customers to book hotel rooms from any geographical location with no hassle by eliminating tradition communication needs and reducing the time needed for booking and check in.

Publisher

IGI Global

Reference62 articles.

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