Affiliation:
1. University Malaysia Terengganu, Malaysia
2. Department of Accounting, Faculty of Economics and Social Sciences, Al-Najah National University, Nablus, Palestine
Abstract
In recent years, the importance of greening enterprises in all institutions has grown as a practical entry point for dealing with target markets and global markets. In this chapter, it will be referred to the theoretical framework of the concept of greening business as a new strategic philosophical approach that has become reliable in various organizations, and the reasons behind the adoption of these green initiatives in the course of companies work and the benefits achieved. Thus, universities in different countries of the world have adopted a strategic approach to the environment, sustainability, and green direction in their work. As a result, many measures exist to achieve green directives for universities, such as reducing environmental pollution, recycling, increasing green spaces in the universities, conserving water, etc.
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