User-Technology Interaction

Abstract

One of the major challenges for e-commerce transactions and e-payments consolidation is related to micropayments. Due to their cost and ease of use, companies are reluctant to implement solutions focused on micropayments. To face this challenge and keep modernising the Brazilian financial sector and increase competition, Brazilian Central Bank has created PIX, a platform oriented to enable digital transfers 24/7 free for the user. The adoption of this platform has been a great success, especially among younger users, who popularise PIX with an unusual goal: flirting. Given that adaptive structuration theory (AST) states usages of technological artefacts diverse from the previously conceived, this chapter aims to discuss the adoption of micropayment platforms, remarking unplanned uses of the system by consumers. For this purpose, the authors analysed secondary data about the adoption of PIX and text mining focused on newspapers and magazine articles related to the use of PIX by the young.