To Be, or Not to Be Healthy

Abstract

This chapter, as the starting point of the book, (re)constructs the substantive setting and puzzle of health communication, being a reflection and discussion based on the literature review on fundamentals and practices of health communication and the contributions and implications of informative and persuasive messages and communication practices to health. The literature review results show the essential role that communication has assumed in the context of health, having several positive effects, such as the treatment effectiveness, the improvement of the therapeutic relationship and health literacy, the penetration of certain health issues in the public agenda. It has also highlighted the need to strengthen and rethink, in the name of individual and social well-being, the relationship between health and communication. Particularly, in the therapeutic relationship, the need for the health professional to have adequate communication competences to interact with patients is emphasized. Additionally, the media prove to be a versatile tool in the achievement of health promotion aims.