A Cross-Cultural Evaluation of Axiomatic Theories and Models of Technology Acceptance

Abstract

In analyzing the adoption and use of information systems, theories have been crucial. The adoption of technology has been studied using several theories; however, very few have taken into account cross-cultural influences on technology acceptance. This chapter compares how technology acceptance theories have been used in various cultures to identify cultural factors that might affect how technologies are embraced by people from different cultural backgrounds. In this chapter, papers from referred journals are reviewed. The reviews revealed that TAM and UTAUT were the two most prevalent theories of technology adoption. The review also revealed that different cultural factors, including power distance, individualism vs. collectivism, aversion to uncertainty, long-term orientation, and masculinity vs. femininity, all had an impact on people's acceptance of technology, but their significance depended on the culture in question. The study suggested additional research to enhance the parsimony of modern theories on technology acceptance and incorporate cultural factors into these ideas.