Impacts of Coronavirus (COVID-19) on Digital Marketplace in Brunei Darussalam

Abstract

The main purpose of this research is to identify the impact of coronavirus (COVID-19) on the digital marketplace of Brunei. The realization of the potential of digital marketplace have enable it to develop and grow in application among start-ups and businesses in Brunei. COVID-19 has negatively impacted the micro, small, and medium enterprises of Brunei due to social distancing measures and crowd restrictions. Furthermore, the suspension of dine in services across the nation paved the way for food delivery service platforms to thrive during the pandemic. The platforms provide security, safety, and convenience to ensure reliability for consumers during the pandemic. Transitioning towards digital mediums was necessary to provide an intermediary for MSMEs and consumers to stay connected under difficult circumstances. A case study approach was used to get information from digital marketplaces that were thriving during the pandemic. The results indicate the impact towards digital marketplace during the pandemic are positive.