Effect of Green Attributes in Obtaining Benefits in the Manufacturing and Marketing Process

Abstract

New environmental tendencies have been incorporated into supply chains, and suppliers are playing an important role. However, the main problem when selecting a green supplier is determining the attributes that contribute to a green supply chain. Moreover, a lot of companies ignore the benefits gained from green suppliers on economic performance and marketing. Therefore, this chapter reports a structural equation model with three latent variables (Green attributes of suppliers, Marketing benefits, and Manufacturing processes benefits) and three hypotheses are proposed with relationship among them. The model is validated with information from 253 questionnaires administered to Mexican maquiladoras and evaluated using partial least squares. Findings demonstrate that maquiladoras that consider Green attributes in supplier selection process are gaining marketing and economic benefits, contributing to a green supply chain, and improving the corporate image as socially responsible organizations.