Academic Motivation of University Students Towards the Usage of Web 2.0 Technologies

Abstract

Web 2.0 technologies refer to useful and modern tools to motivate students for actively engaging in learning activities. However, there are difficulties to Web 2.0 technologies adoption among university students. Understanding users' motivation could enhance the adoption of Web 2.0 technologies. The aim of this chapter was to use the multivariate methods to quantitative describe the student's user experience (UX) regarding the acceptance of Web 2.0 technologies in higher education. An excellent validity of the structural model for testing the intention to use Web 2.0 technologies by university students was revealed. The data indicate that the intrinsic motivation was composed by users' expectations and educational aspirations. Moreover, the findings revealed that the extrinsic motivation can influence the intention to use Web 2.0 educational tools. This study completed the current knowledge on behavioral intention to use digital tools across university students and released new opportunities for UX investigations.